Fashions come, fashions go. Today's hip is tomorrows cautionary tale. But quality doesn't have an expiration date. Neither does style - real style. You don't buy a Swiss-made watch without knowing this. The Automatic represents everything that you expect in a luxury timepiece. Elegant, simple. Clean, perfect. Built to last, every detail accounted for. It's the essence of luxurious simplicity, and it will never let you down. Its mechanics are flawless, its design ageless. It's style, not fashion. And it'll be here for years to come. It's Automatic.
Simply put, these are the highest quality watches we make. Each one is made to the most exacting standards of Swiss watch makers, is custom built and features the Automatic ETA movement that has been the standard of quality timepieces for decades. The name says it all, and the looks say even more.