NIXON INTRODUCES "THE MILK COLLECTION" TO CHROMACOAT STORY
All watches in The Milk Collection feature a rich, white top color that wears with age to reveal a unique gold layer undercoat. The unique and advanced applied finish, deemed Chromacoat, with "chroma" meaning purity of color and "coat" being the applied coat on top of the steel IP plating, Nixon's Chromacoat is designed to age with the owner. Through normal wear, each and every watch with this special finish will mature with age showing the owner what a life well lived will look like, creating a completely individual and custom version of the watch.
First launched in 2010 with Drab, a gray top colorway which wore away to reveal a dark, gloss metal, followed by Gunship, a steel blue top color that wore to matte steel, to a collection called "Sunkissed Sea," a washed teal colorway that revealed a shiny stainless steel, The Milk Collection takes the Chromacoat process to an elevated level. With rapid progression and open-minded thinking, Nixon is the first ever to execute and produce product using this process in the watch industry. Knowing that you can contribute to the overall look of your timepiece was the ultimate goal for this technique.
For more information, visit: NIXON CHROMACOAT