CHROMACOAT, AN INNOVATIVE APPLIED FINISH, A FIRST FOR WATCHES,  DEVELOPED BY NIXON

CHROMACOAT, AN INNOVATIVE APPLIED FINISH, A FIRST FOR WATCHES, DEVELOPED BY NIXON

Nixon is proud to introduce a unique and advanced applied finish, Chromacoat. With "chroma" meaning purity of color and "coat" being the applied coat on top of the steel IP plating, Nixon's Chromacoat is designed to age. Through normal wear and tear, each and every watch with this special finish will scratch and chip showing the owner what a life well lived will look like, creating a completely individual and custom version.

First launched in 2010 with Drab, a gray top colorway which chipped away to reveal a dark, gloss metal, followed by Gunship, a steel blue top color that chips to matte steel, to Nixon's latest to the Chromacoat group, a collection called "Sunkissed Sea." New and now available, this washed teal colorway chips to a shiny stainless steel. With rapid progression and open-minded thinking, Nixon is the first ever to execute and produce product using this process in the watch industry. Knowing that you can contribute to the overall look of your timepiece was the ultimate goal for this technique.