THREE NEW WATCHES FROM NIXON JOIN THE PROJECT BLUE COLLECTION
12.23.09 Nixon is pleased to announce the addition of three new tide watches to the project BLUE collection. The Superhero II TI PU, The Outsider Tide and The Small Channel T watches will join The Lodown, which was the first watch to be a part of project BLUE since the initiative first launched in 2007.
All four watches in the collection feature tide specific functions, come in an unique blue colorway and proceeds from the sale of these watches benefit project BLUE; a national initiative by established surf brands who have joined forces for the sole purpose of raising funds in support of ocean and beach protection.
"With everything the ocean and surfing has meant to our employees and our brand, we wanted to have a positive impact on both and we see project BLUE as a smart way in doing just that," said Nixon co-founder and Director of Marketing, Chad DiNenna.
Nixon joins industry leaders Billabong, DAKINE, Electric, Famous Wax, O'Neill and Reef in the project BLUE campaign and all products in the collection are available now.