Keith Malloy is the middle brother of the Malloy trio. Keith can surf anything and everything from 2' to 25' and was on the WQS tour for years and ended up qualifying for the WCT. Keith did the WCT for one year but decided that traveling and surfing with his brothers and friends, making movies, and having the freedom to go anywhere in the world on short notice for a huge swell was more to his liking. Keith and his brothers shocked the surfing community when they went outside of the industry and signed a sponsorship deal with environmentally friendly Patagonia. All three Malloys are a driving force behind the brand's ocean stores and conservation efforts.