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Nixon brings its West Coast DNA to the East with the opening of its first New York City brick and mortar retail store in the trendsetting SoHo neighborhood. The space will showcase a curated collection of Nixon's Team Designed, Custom Built watches and accessories. Nixon NYC is located at 122 Prince Street (between Greene and Wooster).

Built with award-winning design features, the SoHo location will bring to life the brand's action-sports heritage. The store will showcase Nixon's signature watch table: featuring open-merchandising of watches in the shape of an undulating wave, the watch table invites customers to try on and experience product first hand. Anchoring the store is Nixon's customization bar, which allows customers the opportunity to create one-of-a-kind watches. The new space will also give Nixon the opportunity to spotlight its limited-edition offerings, including its new, Swiss-made Automatic RSVP collection.

Signature, watch table, featuring the open-merchandising of watches in the shape of an undulating wave.

Workshop inspired custom bar offers guests the opportunity to build their own one-of-a-kind timepiece from a palette of watch component parts and engraved detailing.

Nixon NYC is located at 122 Prince St. (Between Greene and Wooster). The shop can be reached at 917.262.0560.