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Lyn-Z Adams Hawkins dials pink to launch B4BC Iphone app

Lyn-Z Adams Hawkins dials pink to launch B4BC Iphone app

01.22.10 Boarding for Breast Cancer (B4BC) is excited to announce the launch of a new iPhone application, the "Pink B.A.T Phone" (Breast Cancer Awareness Telephone). With the help of professional skateboarder Lyn-Z Adams Hawkins, the iPhone app, the first of its kind, is being launched with a viral video campaign featuring Hawkins as well as onsite promotions at major action sports events in 2010.
The unique app turns an iPhone's dial pad pink and includes information tabs on how to do a breast self-exam, as well as, the importance of early detection, an active lifestyle and other tips on increasing your odds against breast cancer. Similar to wearing a pink ribbon or bracelet, sporting a pink phone will show the world that you support B4BC and breast cancer awareness.
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