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NIXON FLOORS IT FROM LONDON TO ISTANBUL WITH GUMBALL 3000

NIXON FLOORS IT FROM LONDON TO ISTANBUL WITH GUMBALL 3000

Nixon is still catching its breath after completing yet another exhilarating and exhausting edition of the legendary Gumball 3000 rally.

As official timekeeper of the Gumball 3000 for the fourth year in a row, Nixon was at the heart of the convoy of mind-blowing supercars traveling 3,000 miles from London to Istanbul. Passing through eight countries over eight days, and through a selection of Europe's finest cities including Paris, Barcelona, Monaco and Belgrade, it's fair to say Gumball 3000 once again lived up to all the hype - and then some.

Gumball 3000 Founder and CEO Maximillion Cooper said: "Nixon isn't a traditional watches and accessories company, just like Gumball isn't a traditional car rally. What we both share is a commitment to shaping the direction of our brands through our passions for music, art, action sports and adventure - and that's what makes it such a successful alliance."

Present from the starting parade in central London all the way through to the finish line in Istanbul, Nixon had the honor of handing out prize watches to The Dudesons, infamous winners of the coveted 'Spirit of the Gumball Award' title. Derived from Nixon's The Magnacon watch model, the specially-designed timepieces - each one with a retail value of $10,000 - represented a fitting celebration of Nixon's involvement in the world's most lavish and adrenaline-fuelled event.

Talking of specially-designed timepieces to celebrate the madness of Gumball 3000, Nixon also created a customized limited edition version of The Unit watch, etched with the Nixon x Gumball insignia and sold exclusively through Nixon retailers located along the rally route.

Franck Corbery, Marketing Manager at Nixon Europe, sums up the collaboration: "Gumball 3000 - what can I say?! Each of the four rallies we've been part of as official timekeeper has been unforgettable, and this year's event was no different. It was a blast from start to finish, and to see how well our limited edition watches went down with drivers and fans is something we're really psyched about!"

For more information, visit: gumball3000.com

NIXON X GUMBALL 3000 - 2011 Edition from NIXON Europe on Vimeo.