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How to Install & Put a NATO Strap on a Watch

NATO straps are easy to put on your watch for a style upgrade. Learn how to do it yourself with our step-by-step guide.

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NATO Strap Guide | What are NATO Watch Straps?

Learn what a NATO strap is, how they work, how to choose a quality NATO band, and finally, how to rock one.  

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Types of Watch Band Straps & Clasps Explained

This guide covers the different watch bands that Nixon offers, the materials they come in, and each's functionality. Get inspired to personalize your watch with a second — or third — band.

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Introducing the Art of the Escape.

Escaping is something we take seriously. Watch as we explore The Art of the Escape.

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Gift A Meal To Those In Need.

For Giving Tuesday, we are partnering with Hunger: Not Impossible. For every item you order from on December 3, 2019, we will automatically donate a meal to a person in need.

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Meet Skin Phillips

We can't overstate the honor of featuring Skin Phillips' work in our newest line of Photo Series Tees.

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2019 Star Wars Exclusives

Sneak peak of the never-before-seen Star Wars x Nixon convention exclusives available only at Comic-Con.

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High Surf in Italy. A Planet in Need.

It was a perfect storm: sea strength 9, waves 10 meters high. Most surfers scrambled for their boards and called in sick, but director Roberto D'Amico saw an opportunity.

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Spitfire Spring Tour 2019

When you're on the road with the Spitfire team for three weeks, life is good. For more on the mission check out these pictures.

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Dork Too

At Nixon we’re supremely interested in the makers and doers of the world. All over the globe, people continue to inspire us with new ways to make, change, create and push the boundaries of what’s been done before.

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