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The British military developed the NATO watch strap as a lightweight and functional solution to keep watches secure on soldiers' wrists, which has evolved into the preferred watch band for stylish civilians. The NATO band slips through the watch case to keep it on your wrist even if it comes loose. While NATO straps have been around for decades, these military-style watch bands have become a fashion statement, capable of various looks. The NATO strap's material offers us the opportunity for unique design applications like patterns and graphics. Some of our NATO straps use recycled ocean plastics to form their construction. This eco-friendly construction adds one more reason to the long list of reasons these bands are so popular. From the famous NATO strap watch that a certain cinematic spy rocked on the big screen in 1965 to streetwear-inspired straps of today, this is one watch band trend that's stood the test of time.