Nixon x Santa Cruz

Celebrating 50 years of Santa Cruz
with limited-edition watches.

Un-Valentine's Day Sale
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Work Hard, Party Harder
Shop Mullet
Watches for Shredding
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Dress to Impress
Shop Apparel
Subtle Style
Shop Bags Shop Headwear

Nixon is the go-to accessories shop for premium watches and much more. With a wide range of quality watches, apparel, backpacks, and accessories, Nixon stays true to its surf, skate and snow roots. From everyday sports & fitness watches for an active lifestyle to small digital watches for a night out, there's something for everyone. Whether you need an everyday watch or are looking for your next skateboard watch, Nixon has you covered. Still can't find the perfect option, Customize Your Watch for a truly unique look.