John John Florence is widely regarded as the world’s best surfer, in fact, with the trajectory he’s on now, he’ll be achieving LEGEND status before the time he’s 30 years old. As humble as he is multi-talented, John speaks softly and carries a big bag of tricks, skills, interests, hobbies, and passion projects. He literally grew up on the beach at Pipeline and seemingly went from beach-rat to Triple Crown Champion in the blink of an eye.
John’s oceanic interests reach far beyond surfing. He’s a passionate oceanic advocate and ambassador; he hates plastic and loves animals. He’s a sailor, bodysurfer, foiler, diver, and can make a mean cup of coffee. On land, John is as busy as he is in the water, wearing many hats including: film producer, skateboarder, photographer, explorer, gardener, beekeeper (yes, beekeeper), and world traveller with an appetite for discovery, adventure, and exploration. As authentic as they come, John’s humble and kind demeanor, along with his stylish, razor sharp, wildly unpredictable surfing has made him a fan favorite. John John Florence is a young icon, a master at his craft, and a dominate competitive force; a past, present, and no doubt future World Champion.